CASE STUDY: MARKETING & SALES
The Prime Growth Framework vs.
B2B Sales & Cold Outreach Benchmarks
Organizations running outreach campaigns using the Prime Growth Framework substantially outperform industry benchmarks.
LEAD-TO-DEAL CONVERSION RATE
Average lead-to-deal conversion rate with campaigns using Prime Growth.
Average lead-to-deal conversion rate of B2B sales leads based on Salesforce’s B2B Sales Benchmarks
Campaigns using the Prime Growth Framework are averaging lead-to-deal conversion rates 4x higher than average, based on Salesforce’s B2B Sales Benchmarks.
With an average conversion rate of 3%, the Prime Growth Framework is near the top of the benchmarks, and is 3x that of leads generated through paid search (1% average conversion), 2x that of leads generated through your company website and social media (1.5% average conversion), and is almost on par with the highest converting source of leads: customer & employee referrals (3.6% average conversion).
When compared with lead lists (0.02% average conversion), the Prime Growth Framework is averaging a 15x higher lead-to-deal conversion rate.
EMAIL OPEN RATES
Average email open rate with campaigns running the Prime Growth Framework.
Average email open rate of campaigns considered successful, according to Hubspot and Drift.
Leading sales engagement platforms Hubspot and Drift list email open rates of 30% as the average considered successful. The Mailchimp average open rate across all industries is 21% (and those are opt-in).
Email campaigns using the Prime Growth Framework are averaging 83% open rates, more than 2.5x the industry standard for a successful campaign.
EMAIL REPLY RATES
Average email reply rate with campaigns running the Prime Growth Framework.
Average email reply rate of automated campaigns considered the most successful based on a 2018 study by Drift and Outreach.io
A study conducted by sales engagement leaders Drift and Outreach asked SDR’s, SDR managers and teams that practice the art of B2B cold email to submit their winning cold email templates and examples. 290 participants responded, with 58% of the emails submitted personalized by hand, and 42% fully automated. Successful personalized email campaigns had an average reply rate of 12%, and successful automated email campaigns had a reply rate of 8%.
The Prime Growth Framework is specifically designed to enable users to create highly personalized emails in a fully automated manner. Campaigns using the framework are averaging 18% response rates, more than double the median rate of success for automated campaigns, and 50% higher than the median rate of success for campaigns personalized by hand.
CALL REACH RATES
Average call reach rate with campaigns running the Prime Growth Framework
Average call reach rate according to leading sales engagement platform Close.io.
Leading sales engagement platform Close.io regards a 15% reach rate as average, and considers 30% great. Campaigns running the Prime Growth Framework are averaging a 43% reach rate, nearly 3x higher than average.
DIRECT MAIL RESPONSE RATE
Average direct mail response rate with campaigns running the Prime Growth Framework
Average direct mail response rate for prospect lists according to the Direct Marketing Association.
The Direct Marketing Association reports 5% as an average response rate for prospect lists (as opposed to house lists). Campaigns using the Prime Growth Framework are achieving 11% average response rates, more than double the industry average.